Abstract
The current new circumstance of our country’s political and economic social development brings both new problems and challenges to college students' ideological and political education work. As the main front of the growth of college students, the university should change its mode of education from the traditional to the totally new one -- Taking students based ideological and political education mode, which requires that the educational workers in this filed must rely on a variety of ways to implement it, so as to enhance the appeal and effectiveness of ideological and political work.
Key words: new circumstances; colleges and universities; ideological and political work
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