Abstract
Shenzhen Property Management Enterprise started in the 80's and developed in the 90's. Property services have become an activity that closely related to people's lives. In recent years, more and more problems have arisen in property enterprises. On the surface, there are more and more divergences between owners and property enterprises in property service activities, which actually shows that the owners have a deeper understanding of property services and have put forward higher requirements for property services. The core issue of the Property Management Enterprise is whether the property service can be recognized by the owner. This issue will affect the development of the Property Management Enterprise. The research purpose of paper is to establish evaluation system of consumer satisfaction for the Shenzhen property management industry. The author uses related management theories, combined with actual investigations, analyzes the existing problems in property services and proposes corresponding countermeasures. With the expansion of the scope and content of property services and the acceleration of the marketization process, the bidding and tendering of property service projects have been gradually standardized. With the intensification and expansion of the merger and integration of property enterprises, the competition of property management industry will become increasingly fierce. In the fierce market competition, each Property Management Enterprise will pay more attention to improving consumer satisfaction, which directly affects the quality of service and Enterprise brand of the Property Management Enterprise, and then affects the survival of the Property Management Enterprise. The paper summarizes the main content, nature, characteristic consumer satisfaction, and main functions of property services, as well as the formation and development of property services at home and abroad, starting from the basic theory of property services and the comparison of domestic and foreign research results. It also analyzes the major gaps in domestic and foreign property services and their comparative analysis. Customer satisfaction survey methods were introduced and a customer satisfaction questionnaire was designed. And carried out empirical, established a customer satisfaction index system. In essence, the key to market competition is the level of consumer satisfaction, and the customer is the market main body. Only property enterprises that focus on customer needs can achieve long-term and stable development. Based on the perspective of consumer satisfaction, study on the property service evaluation system, and build an evaluation system of scientific and rational property service consumer satisfaction indicators. Use the evaluation system to evaluate the effectiveness of the service, and find out the problems and deficiencies in its development process, and provide scientific suggestions for improving consumer satisfaction. At the same time, this has important theoretical value and practical guidance value for industry research.