Abstract
In recent years, the Chinese government has successively introduced supporting policies and regulations to support the development of related industries such as the Internet of Vehicles. In the new era, with the rapid development of big data, mobile Internet and Internet of Vehicles technology, my country's motor vehicle insurance market is undergoing an unprecedented transformation. If big data technology, Internet of Vehicles technology, etc. can be applied to auto insurance products, it will inevitably break the actuarial requirement that traditional motor vehicle insurance can only be based on the data of past accidents. The change is far more than that. Since auto insurance companies can collect, obtain, and analyze and process personal information in real time through connected devices related to the Internet of Vehicles, auto insurance companies can control the risk of their targets in real time. Through the analysis of these data, auto insurance companies can also provide users with a personalized auto insurance experience that suits them all. It is also possible to promptly remind users to change bad driving styles through Internet of Vehicles-related equipment when it is found that user risks are increasing. At the same time, it can also be paid when the accident is completed in time after the accident, which has already interacted with users. It also brings the possibility for auto insurance companies to supervise policyholders to avoid falling into bad driving habits and increase the risk of accidents, thereby increasing the cost of auto insurance business. This is because auto insurance companies can record drivers’ behaviors through Internet of Vehicles hardware, such as cameras, and promptly remind drivers when they find bad driving behaviors, to manage risks before they occur. Review the related theoretical research on the Internet of Vehicles and the integrated development of Internet of Vehicles and auto insurance and analyze the advantages of Internet of Vehicles auto insurance products launched by auto insurance companies in developed countries. Combining with the overall situation of my country's economic development, analysis and demonstration draw the fact that there is still huge room for development in my country's auto insurance market. But in fact, most of my country's auto insurance companies are at a loss. Analyze the probable reasons and explain that the integrated development of the Internet of Vehicles and auto insurance will most likely break the profit dilemma of my country's auto insurance market. First, analyze and summarize the definitions of four variables, including profit model, pricing model, big data, and technological innovation, and previous research. And get their respective impact factors.Through the analysis of these data, auto insurance companies can also provide users with a personalized auto insurance experience that suits them all. It can also be found that when the user's risk is increasing, the Internet of Vehicles-related equipment is used to promptly remind users to change bad driving habits.
Keywords: Profit Model; Pricing Model; Driving Habits; Technological Innovation