Abstract
It is vital for any organization to assess its productivity both for future planning and determination of resource utilization. The traditional measures of assessing productivity have been found to have inherent weaknesses. Balanced scorecards have been suggested to be more effective, but there are conflicting information on the importance of Balanced Scorecard (BSC) in enhancing organizational productivity. This study sought to explore its influence on productivity at Kenya Wildlife Service* (KWS).
A descriptive research design was used to conduct the study. The KWS’s current top management staff of 45 individuals constituted both the population and the sampling framework for the study. The factors considered in the study includes: the influence of customer knowledge, financial performance, internal business processes and learning perspective on performance in the organization. Data obtained was analyzed using the descriptive statistics and linear regression tool of the SPSS.
The results obtained indicated a positive relationship between the balanced scorecard and organizational performance. Regression analysis performed to test the model that the four factors interaction influence the productivity in the institution indicated that financial and customer perspective are the main contributors compared to both internal business processes and learning perspective on performance in KWS. The author recommends more emphasis on the application of the balanced scorecard by the entire management staff of the KWS.
*KWS is a state owned corporation that manages wildlife in Kenya. Wildlife is major tourist attraction in the country. Revenues from tourism contribute hugely to the economy of the country. Tourism is yet to be fully exploited in the country. Full exploitation promises higher returns and a major economic boost.