Abstract
Manufacturing servitization is a change of business logic of manufacturing enterprises, from product centered to service centered. At the same time, the added value of output of manufacturing enterprises increases, and the value comes not only from products, but also from services and customized integrated solutions for customers. The transformation of manufacturing servitization is mainly reflected in two aspects: from the perspective of industrial chain, servitization requires manufacturing enterprises to move from the processing and manufacturing links in the middle reaches of the industrial chain to upstream R & D and design and downstream marketing. After sales support and other links should be extended, service items and service scope should be increased, and the manufacturing industry should be upgraded to promote the transformation from "made in China" to "created in China". From the perspective of value chain, servitization can increase the added value of products and services, increase enterprise profits, promote manufacturing enterprises to climb from low-end to high-end, and help the manufacturing industry to successfully complete the upgrading of industrial structure. Following the analysis of "strategy behavior performance", this paper studies the impact of service-oriented strategy and organizational implantation on service innovation performance of manufacturing enterprises by using the theories of service-oriented logic and value co creation, customer enterprise interaction, and service innovation, and diversified research methods such as grounded, case study, and empirical analysis. Firstly, based on the in-depth analysis of service business types and development path of manufacturing enterprises, the connotation and dimensions of service strategy are defined and summarized, and the characteristics of service strategy are analyzed; Secondly, combined with enterprise practice and previous research, the paper identifies the constituent dimensions of organizational placement in manufacturing enterprises by grounded theory, and analyzes its connotation and characteristics. Finally, through the empirical research design, we collect the relevant data of the service transformation practice of China's manufacturing enterprises, and verify the theoretical model and research hypotheses with the help of statistical software.
Key words: Service Oriented Manufacturing Enterprises; Service Strategy; Tissue Implantation; Service Innovation Performance