THE INFLUENCE OF TECHNOLOGICAL INNOVATION AND MANAGEMENT INNOVATION ON BUSINESS PERFORMANCE: PERSPECTIVE FROM INTELLECTUALIZATION
Abstract
Under the current intelligentization background, the digital economy driven by the basic technologies such as artificial intelligence, cloud computing and big data is developing more and more rapidly in the global scope, which has produced extensive and profound influence on human production, life and ecological environment. Companies do not need to build large product lines, a large number of procurements on means of production, build a large marketing network and marketing team for product promotion and sales. Therefore, for Internet enterprises, tangible assets are no longer the main source of profit growth and market competitiveness, while intangible assets such as research and development ability, innovation ability, web site traffic, browsing time and downloads etc., which are more essential to the business performance and even the survival of development. For Internet companies, users are their most important resource. Internet enterprises improve the user experience through innovation, resulting in user stickiness, thereby improving business performance. Based on the reality and theory background, this study puts forward the following five research questions: (1) what is the relationship between technological innovation and management innovation? (2) what is the relationship between technological innovation and business performance of Internet companies? In order to answer the above research questions, in the context of intelligence, based on technological innovation, management innovation, user experience and business performance related research, this dissertation constructs the relationship model of technology innovation, management innovation, user experience and Internet enterprise performance, and reveals the influence mechanism of technology innovation and management innovation on Internet enterprise performance. Specifically, through systematizing the related theories and the existing research, this paper puts forward the logic thought of "intellectual innovation (technological innovation and management innovation) --User experience--The business performance of Internet enterprise". To sum up, this study reveals the mechanism of the impact of technological innovation and management innovation on the business performance of Internet enterprises in the context of intelligence, and finds that technological innovation and management innovation in the context of intelligence enhance user experience, so as to improve the performance of Internet enterprises.
Key Words: Intellectualization; Technological Innovation; Management Innovation; User Experience; Operating Performance.
