Abstract:
Regional culture, as an important resource of college students’ ideological and political education, plays a vital role in political, moral, scientific and aesthetic college education. China West Normal University(CWNU) is located in Nanchong, a city in Sichuan with profound historical background. This paper connects the unique regional culture of Jialing River(a river runs through Nanchong), Red culture (Red symbolizes the Red Army), the Three Kingdom culture and Silk culture with the cultivation of college students’ socialist core value, for the purpose of raising their patriotism, opening their new perspective, demonstrating their artistic performance, enhancing their humanities and ultimately getting desirable results.
Key words: regional culture; cultivation; core value.